As every year, every Tuesday from 6 p.m. to 9 p.m., Digital Campus students from the Bachelor to the first-year Master’s come together “in agency mode” to work on a real Major Project. The students gather in teams, across all levels, for project supervision overseen by the teaching team.
This concept allows students from the Bachelor, those bridging up through the intensive-track Bachelor, as well as the Master’s students, to put their experience, knowledge, technical skills and enthusiasm to good use in order to take a project as far as possible and address companies’ challenges.
A great opportunity for students to work on real, high-stakes projects (graphic design, web design, website development, digital strategy, social media, motion design, video, etc.). The goal is to train students in the constraints, deadlines and challenges that digital professionals face in agency mode.
Here we go for 6 months of hard work! From overhauling an e-commerce site to designing a digital strategy, by way of creating a visual identity, the proposals and organisations are once again varied this year. A fantastic opportunity for students to expand their networks and their learning alongside professionals on real business challenges., What the students think:, Ababacar: “The concept of the Digital Campus Major Projects is very interesting because it gives us a taste of what we’ll be doing later on.”, Chrissy: “We work in a very concrete way on original projects. What’s more, mixing the different cohorts within the project teams lets us learn to work in teams and encourages the transfer of skills between students.”
The Projects, This year Digital Campus Lyon is welcoming 18 new companies sponsoring projects, each with clearly defined expectations:
TERRE VIVANTE: A publisher of practical ecology for 30 years, Terre Vivante offers eco-friendly advice and organic tips for organic gardening, eco-friendly housing, food, and more. The print press has been in decline for the past few years, and magazines such as Les 4 Saisons du jardin bio must reinvent themselves to offer new content. The students’ goal will be to make proposals for digitising this content., Deliverables: a market study, a technical and functional specification, work on the UX and design of this new service, and finally a proposal for a digital strategy plan.
AXOLOTECH: Axolotech develops and sells sensory edutainment tools for children. Its first product is the Totemigo: an interactive and fun totem that is musical, light-up and vibrating. All of this to guide the child and help them pronounce words better through play. The company’s goal now is to attract its potential customers., Deliverables: a website with a shopping module, a digital communication strategy incorporating social media.
B612: The B612 is the incubator-accelerator of the Caisse d’Epargne Rhône Alpes. The B612 teams support the creation and development of startups operating in the field of digital transformation of mature companies, and more particularly in the FinTech and InsurTech space., Deliverables: creation of a new website, communication materials, a benchmark of the coworking offering and recommendations on the B612’s offering.
PANZANI/BANZAI NOODLE: Banzaï Noodle is a range launched in 2015 by the Panzani group, whose head office is in Lyon. The students’ goal will be to boost the brand’s visibility as much as possible and to increase engagement among young people aged 18-25., Deliverables: creation of social media pages, an editorial calendar and the creation of posts, recommendations.
DROPBALL/DROPWORLD: Somewhere between a social network and Pokémon Go, the Dropball app is a collaborative smartphone application based on geolocation and the sharing of content tied to specific places. The app interfaces with a web portal, DropWorld (BtoC), which allows advertisers to buy DropBall posting campaigns to promote their restaurants, shops, brands and events., Deliverables: a marketing brief and mock-up of the Dropball product, creation of the product’s sales website.
DUDE CHALLENGE: This platform aims to allow users to post their challenges completed with devices other than a smartphone (camera, GoPro, etc.). The goal? To showcase the talent and creativity of our challenges., Deliverables: analysis of user needs, creation of the website mock-up, design and development of the website.
DUFLAIR: This is a comparison tool for property management agencies. The concept is similar to Lelynx or Lesfurets for insurance, but in the real estate sector. Through a properly designed algorithm, the user will receive within seconds a list of professionals at the best prices and suited to their needs., Deliverables: definition of the visual identity guidelines, web design and integration of the platform and the showcase site, specification, plan.
LEXCASE/FORMALITY: LexCase is a law firm that is innovating by launching digital platforms to “Uberise” the legal field. The students will have to look into the launch of a digital service for creating legal formalities online: company formation, formalities, trademark registration, bailiff’s reports, payslips, financial statements, small debt recovery, etc., Deliverables: a market study, the creation of a website and a mobile application, visual identity guidelines and a communication plan.
IMAGINOVE: Imaginove is the competitiveness cluster for the digital content and uses industry in Rhône-Alpes. It brings together more than 180 members across profiles such as large groups / SMEs, higher education institutions and research laboratories. In addition to an audit of the existing communication tools, the mission is to rethink and create communication materials in line with the cluster’s repositioning., Deliverables: visual identity guidelines, a proposal of tools and templates, strategic recommendations.
KIDOCINE: Kidociné offers supervised cinema outings for children aged 3 to 14 in retail areas, led by qualified facilitators. The goal is to roll out this service in all cinemas and shopping centres in Lyon and in other cities as well., Deliverables: a redesign of the visual identity guidelines, a strategic marketing plan, the creation of a blog with a proposed editorial line, the creation of a website with a booking system.
MINI ENTREPRISE EPA: Entreprendre Pour Apprendre (Enterprise to Learn) is a federation of non-profit associations governed by the French law of 1901, with a concrete objective: to foster a spirit of enterprise among young people and to develop their entrepreneurial skills as they grow up. The students’ goal will be to create innovative educational documents to make the sessions more engaging., Deliverables: a proposal for new materials/media.
MOME KAWET: offers a new, elegant and on-trend women’s range of beachwear and swimwear, suited to emerging fun, physical and sporting activities. The students will contribute to the launch of this brand through the creation of digital materials and a web marketing strategy., Deliverables: the creation of a digital communication and web marketing plan, social media management, the creation of an e-commerce site, the launch of a crowdfunding campaign.
PRO-BONO: The launch of a universal digital platform for individual online giving, interfaced with social media, allowing the creation of an individual giving account for the benefit of a desperate cause., Deliverables: a market study, visual identity guidelines, the creation of a website, a communication plan.
PURE OLIVE: A company specialising in the manufacture and sale of body hygiene products and solid and liquid soaps., Deliverables: visual identity guidelines, the creation of visuals, a communication plan.
HANDICAP INTERNATIONAL / SPORT ENSEMBLE: Sport Ensemble is Handicap International’s sporting and charity race. The students’ goal will be to develop the visibility of the event in its new format in order to increase sign-ups., Deliverables: visual identity, a digital action plan, communication materials, recommendations.
VIBE ON SPORT: Specialising in organising sports prediction contests, VIBE ON SPORT has developed an interactive and innovative tool to generate enthusiasm around sporting events all year round. The project aims to overhaul the company’s digital strategy., Deliverables: an SEO strategy, development and optimisation of the website, UX design, the implementation of Analytics, the integration of social media plug-ins.
WEAVUP: A private smartphone app for qualified networking. The students will have to develop the company’s digital tools and propose a digital strategy., Deliverables: the creation of the website and the blog, data scraping, web designs, motion video.
On 27 March 2018, as every year, a jury made up of the teaching team and professionals from the digital world will gather for a day to attend the final presentation of the Major Projects during a grand oral session. Would you like to be part of these juries? Contact Agathe FORZY – agathe.forzy@digital-campus.fr