The Business Challenge: an exciting competition for students at the Aix-en-Provence campus!

Students at the Aix-en-Provence campus recently immersed themselves in the exciting world of a Business Challenge. 

This stimulating competition saw groups of students go head-to-head around a brief presented by a partner company. This year, the project « Satisf'air », founded by Ronan TOMOU, was selected as the subject of the Business Challenge.

Who is Ronan Tomou?

Ronan TOMOU, an entrepreneur, recently launched an innovative concept in the world of aeronautics: an aircraft co-ownership service. His idea is to connect business leaders or individuals who need to travel by plane regularly and who have the means to purchase shares in an aircraft, sharing it with others in order to reduce the high costs associated with aircraft ownership. His concept is comparable to that of a notary who facilitates transactions between buyers and banks.

At the end of the Business Challenge, Ronan TOMOU evaluated all the files presented by the students, thanking them for their hard work and creativity. He highlighted the quality of the presentations and the relevance of the solutions proposed. For him, the Business Challenge was an enriching experience, and he expressed his satisfaction with the students' ideas and recommendations.

The students also benefited greatly from this unique experience. They gained hands-on experience by working on a real project, applying their skills and knowledge in a professional context. They were able to develop their team spirit by working in groups, collaborating and sharing ideas. It was also an opportunity for students to develop their professional network. The external speakers present at the event were experienced professionals in their respective fields, giving students the chance to exchange ideas and make connections. Furthermore, the presence of Ronan TOMOU as the founder of « Satisf'air » allowed students to connect with a passionate entrepreneur and benefit from his advice and expertise.

This Business Challenge was not only beneficial for the students, but also for Ronan TOMOU and his company. The ideas and recommendations put forward by the students were invaluable in helping to refine the strategy of « Satisf'air ». The students brought a fresh perspective and innovative viewpoints to the concept of aircraft co-ownership, enabling Ronan TOMOU to benefit from new ideas and potential solutions for developing his business.

Beyond the practical and professional dimension, it was also a personally stimulating experience for the students. They faced real-world challenges, had to manage their time and resources effectively, and learned to work under pressure. They also built their self-confidence by presenting their ideas to a professional audience and receiving constructive feedback.

Organised at the Aix-en-Provence campus, this event was an exciting experience for students, teachers, and the partner company alike. The Business Challenge is a concrete example of how Digital Campus can offer practical and stimulating learning opportunities for students, preparing them for the professional world and helping them become confident and competent professionals in their field of study.

To help Ronan TOMOU develop his commercialisation, marketing, digital communication, and financial management strategy, students from various first-year Master's programmes — including the Brand Content Manager Master's, the Lead UX Master's , and all other Master's programmes taught across the campus schools — were brought together in teams of ten and worked intensively for one week.

The students had to meet several challenges to fulfil Ronan TOMOU's expectations. They had to develop a solid commercial strategy to attract future co-owners, taking into account the market, competitors, pricing, and target audiences. They also had to devise an effective marketing strategy to promote the aircraft co-ownership concept and generate demand. A digital and communication strategy was developed to reach target audiences through the appropriate online channels, while critically analysing the existing strategy and proposing improvements where necessary. Finally, the students had to address the crucial aspect of financial management to ensure the project's viability, drawing up budget plans and evaluating the costs associated with aircraft co-ownership.

Over five intensive days, the students worked in teams of ten, developing creative and innovative ideas to tackle the challenges posed by the « Satisf'air » project. External speakers were present each day to share their expertise across different fields and help students refine their ideas. At the end of the Business Challenge, the winning team will have the opportunity to take a flight over the Aix-en-Provence region.