Third-year Bachelor students at the Paris campus went head-to-head in the Strategy and Media campaign competition. The goal: to position themselves as an agency, build a communication strategy from A to Z, and actually bring it to life.

Last week, 3rd-year Bachelor students held their presentations for the Strategy and Media campaign competition.

Split into 10 groups, the students had three weeks to create an awareness campaign on the limitations of AI.

To help them identify the limitations and consequences of artificial intelligence (AI), Digital Campus Paris was fortunate to welcome the association Data for Good. For 2 hours, students were able to demystify generative AI and its social and environmental implications by taking part in a hands-on workshop called "The AI Battle".

 
During the workshop, each group had to choose a card describing a historical event related to the evolution of AI, along with a few words of context (for example: the Dartmouth Conference in 1956, which marked the birth of AI; the development of the first voice assistant in 2011; the first AI database in 2009…).

Each group, made up of students from different specialisations (art direction, digital marketing, social media, web and motion design, web development) and led by a group leader, had to devise a complete communication strategy to promote an awareness campaign on the limitations of AI. The aim was to create a viral campaign, with each group employing different tools depending on their strategy.

Two groups particularly caught the jury's attention: agency Shift, which tackled the issue of over-reliance on AI, and agency Gaïa, which explored the importance of raising awareness about AI's lack of empathy.

1. Agency SHIFT

 

Creation of Résolution automatique (Automatic Resolution), a game that unpacks the challenges of AI in everyday life and teaches users how to harness AI's potential while staying in control of their digital journey.
Their tagline: More than Digital Natives — AI Natives.

2. Gaia

Design of Relation promptée (Prompted Relationship), a project that champions the revaluation of human relationships, built on the premise that AI cannot replace the empathetic dimension of human communication.
Tagline: Love with a capital A-I doesn't exist.

The overall winner of the Communication Strategy Competition — 3rd-year Bachelor