Two days of intense creativity for first-year students at the Lyon campus! During a unique hackathon, students took on the challenge of creating a TikTok to promote their school. Between immersion, good vibes, and positive messages, here's a look back at an event full of ideas and energy.
Two days to rise to the challenge
First-year students at the Lyon campus recently took part in a creative hackathon driven by energy and innovation. Over two days, their mission was to create an original TikTok to promote the school while conveying a positive message.
The TikTok format was open, encouraging students to let their imagination run wild. The only constraint: incorporating an immersive dimension into their video to allow viewers to dive into the unique world of Digital Campus.
An immersive dive into student life
From concept to filming, through scriptwriting and editing, students were able to experience every step of content creation in fast-forward mode. Their goal: to inspire future students to join Digital Campus by showing, through their own eyes, what makes the school so special.
Humor, storytelling, testimonials, guided tours… The teams were never short of imagination when it came to giving the audience a genuine immersive experience of daily life as a digital student.
A formative and team-building exercise
Beyond the competition, this hackathon was a genuine learning opportunity. Teamwork, time management, creativity under constraints: all valuable skills in the digital professions.
The event also helped strengthen cohesion among students, while giving them a first concrete taste of the demands of project-based work — all in a friendly and supportive atmosphere.
Energetic projects in the making
The TikToks created will soon be featured on the school's social media channels, showcasing the creativity and enthusiasm of the first-year cohort. A great way to share the Digital Campus spirit with a young, connected audience.