Female entrepreneurship challenged the third-year Bachelor UX Design students at the Bordeaux campus for 3 days.
Female entrepreneurship challenges our third-year students
Business Woman Décalée (BWD) is a collaborative and educational women's business network designed to support female entrepreneurs in growing their businesses.
For 3 days, BWD challenged our third-year Bachelor UX Design students during a Design Thinking hackathon. The goal of this real-world project was to promote the "Business Woman Décalée" network in order to attract more members.
A Design Thinking approach to meet this challenge
The challenge set for these third-year Bachelor UX Design students was to propose 2 concrete offers to attract more members, while taking into account major constraints such as:
- budget
- geography
- time.
Three days, three teams, a complete immersion in a Design Thinking approach to address the needs of a committed and inspiring network.
An exceptional jury
On 19 December, students presented their projects before a jury made up of:
- Laetitia Lemoine, Co-founder of the BWD network
- Lucie Baudouin, Digital Campus Brand Director.
A huge congratulations to all students for their creativity, their ability to collaborate, and their innovative solutions!