A new MBA in Design-Augmented Management to meet today's emerging challenges.
Digital Campus and onepoint combine their expertise in training and new work experiences to offer you the Design-Augmented Manager (MAD) programme. With the MAD programme, you become an augmented manager and harness the power of design, user experience, and digital to propose new ways of collaborating in service of innovative projects.
A unique programme that brings together the best expertise and methods of Digital Campus, the creative school for digital careers, and onepoint, the architect of major transformations for businesses and public organisations.
Design + user experience + digital
In 2022, managing a project is no longer simply a matter of organisation and task allocation. The digital world has multiplied the possibilities for managers, but project management has also grown more complex: geographically dispersed teams, compressed timelines, rapidly shifting markets… And the recent crisis has accelerated this transformation.
To engage and retain people, we need to rethink work and the collaborative experience. How? 'Design thinking', 'UX Design', 'Gamification': design and digital culture bring new methods and approaches that equip you to face these challenges and support you in your day-to-day role as managers, project leads, and consultants.
4 modules
- Strategic creativity
- Techniques of the augmented manager
- Creative management
- Content creation
By joining this MBA in Design-Augmented Management, you learn to develop your creativity, acquire the knowledge, tools, processes, and mindsets needed to create a successful employee-centred experience, facilitate the iterative design phases of your projects, products, or services, and grow your teams and organisation through design-driven innovation.
Join the MBA in Design-Augmented Management
Aimed at managers and project leaders looking to multiply their innovation capacity and who have a curiosity or appetite for creativity and design, the first cohort of the MAD programme will begin next September.
Want to find out more? Let's talk about this MBA and discuss your project!
This programme is offered in Paris only.