Digital Campus Bordeaux organised its first Family First Challenge on Wednesday 28 June at the school.
Mother-daughter and father-son duos competed in the challenge in a friendly and welcoming atmosphere.
The idea behind this challenge was to brainstorm as a family on a Brand Content brief — a workshop supervised by Master's students, who coached and supported the teams for 1.5 hours.
A unique opportunity for young people to share their passions, exchange ideas, and work on a web-related topic with their parents. ,, The parents quickly got into the spirit of the challenge, supported by their children, and managed to build solid and creative strategies. , The family complicity was particularly evident during the pitches, which took place in a great atmosphere., The Challenge wrapped up with a cocktail reception. Families asked many questions, particularly about Digital Campus programmes and the school's vibrant activities., , Made aware of the need for digital transformation, parents did not hesitate to consult the Master's students for advice on their own professional activities.