From November 24 to June 6, first-year Master's students at Digital Campus in Rennes worked with TV Rennes for their Grand Projects.
From November 24 to June 6, first-year Master's students specialising in digital strategy at Digital Campus in Rennes worked with TV Rennes for their Grand Projects.
For six months, first-year Master's students at Digital Campus worked with TV Rennes on a project in which they were themselves the target audience. TV Rennes is the first local television channel to be created in France. It covers all news from the Ille-et-Vilaine department.
Their mission: create a video media concept along with a communications campaign to launch that concept. The target audience for their creations was young people aged 18 to 30.
Students explored a variety of themes to fulfil this brief. They discovered and shared great spots in Rennes, conducted interviews with local figures such as the Stade Rennais mascot, created recipes using local produce, and shed light on the history of Brittany. Creativity was at the heart of every project, resulting in interesting and varied content.
This long-term project gave students the freedom to let their imagination run wild — both in the production of their videos and in designing the communications campaigns to promote their creations.