At Digital Campus, learning through experimentation is at the heart of our curriculum. With Grow The Big Idea: Digital Campus students take on the challenge of launching their own projects.
The Grow The Big Idea project is a perfect example: a real-world exercise allowing 2nd and 4th year students to take charge of the strategy and launch of projects conceived by their 5th year peers.
A two-phase mission
The goal of this challenge is clear: to transform an idea into a concrete, visible initiative. To achieve this, students are mobilised as a marketing and communications agency, with well-defined roles and specific missions.
The project unfolds in two major stages:
- Analyse du projet et de son potentiel
- Définition des objectifs de communication et marketing
- Réalisation d’un plan stratégique
- Conception des premières recommandations pour assurer un lancement efficace
- Mise en place des actions stratégiques validées en phase 1
- Création de contenus et supports de communication
- Lancement effectif du projet avec suivi des performances
A professional immersion experience
This immersive project gives students hands-on experience in project management, from strategic thinking to action execution. By taking part in Grow The Big Idea, they face real-world challenges and the demands of today's digital communications landscape.
This unique pedagogical approach allows participants to:
- Work in collaboration with project owners
- Sharpen their digital strategy skills
- Learn to manage deadlines and client deliverables
The coming weeks promise to be intense and stimulating for Digital Campus students!
See you in April for the production phase and the launch of the projects.