The city of Bordeaux is one of those rapidly changing cities facing the challenge of cohesion between a diversity of districts and populations with uneven development dynamics. Priority neighbourhoods are identified by the city contract because they concentrate problems of poverty, unemployment, social exclusion and poor housing.
The association's purpose is to combat the exclusion of people in vulnerable and/or highly precarious situations, to change the public's perception of priority neighbourhoods, to foster innovative forms of social and professional inclusion through culture, and to help everyone reclaim public space and the city.
The intended impact is greater well-being for the people supported, which often leads to better targeting of an employment plan and to achieving it.
Our students at Digital Campus Bordeaux were therefore tasked with a project aimed at showcasing the city in a different way through urban walks in Bordeaux's priority neighbourhoods (Bacalan, Bordeaux Sud, etc.), led by people on a path back into employment: the “scouts”. The walk is thus, on the one hand, an unusual and friendly urban experience and, on the other, a tool for re-engagement and social inclusion. The routes are co-created by the residents of the neighbourhoods visited and by the scouts during their training. To watch the video, click here!
