Launch of the Project Tuesdays - Digital Campus Rennes.

The launch of the Digital Campus Rennes Project Tuesdays, a key milestone of the year… Together with several companies bringing forward projects, the students of the Rennes web school immersed themselves in the professional world through the Project Tuesdays.  A unique concept that aims to bring new skills to students, to develop a creative mindset and professional thinking. In teams, across all levels, students work on a concrete project just as a web agency would.  Working with companies such as Banque Populaire de l'Ouest, Digitaleo, Playad Games, Sixto or even Rennes festivals such as les Transmusicales, a festival that has been exploring the major musical trends since 1979, they are pushed to surpass themselves to see the project through to the end.  Following a tailored methodology and a strict set of specifications, the students (on the Web Project Manager Bachelor's degree, with a specialisation in Web Project Management, and the Master's degree as Digital Strategy Expert) meet every Tuesday from 6pm to 9pm on campus to run their working sessions. Presentation of the companies and projects 
Banque Populaire de l'Ouest was founded in 1920 by craftsmen and traders wishing to support one another in developing their businesses. From its origins it has retained a genuine culture of supporting the creation and development of projects., , Project objective: , , Create the cross-channel commercial campaign showcasing the Referral offer (March 2015) , Reinvigorate referral requests , Redesign of the visual identity , Revival of the 'Prize competition' format with direct marketing (email and mail) , -------------------------, , Les Transmusicales, A festival that has been exploring, since 1979, the major musical trends that have shaped and will shape tomorrow's news. It is now recognised by music professionals, the media and the public as one of the leading vantage points for observing and discovering the music scene on a global scale., , But the Association Trans Musicales, or ATM, a cultural player working in the field of contemporary music and the producer of the event, is far more discreet. , , Its purpose is to promote contemporary music and to contribute to its recognition as an artistic expression and a cultural experience., , Project 1, ATM's communications department is calling on the Project Tuesdays to create short viral videos linked to these bands., , Project 2, This year again, the line-up is international, with no fewer than 27 countries represented., The idea would be to create an interactive map showing where the 96 bands come from. , -------------------------, , Breizh Business, , As a Young Innovative Company (JEI) specialising in consulting for decision-support services and technology, we provide solutions in quantitative marketing, data mining, performance measurement and pricing strategy (selling-price calculation, discounts, willingness to pay, elasticity, etc.). Breizh Business is a Rennes start-up created in early 2014 by 4 partners: Arnaud Delenda, Grégoire Naux, Pierre Jubault and Sylvian Beauduffe., , Project: Developing the blog, Design, build and run the blog in line with the brief. - Provide development directions and ideas.
- Provide recurring editorial content (in a second phase)., -------------------------, , Digitaleo, Digitaleo enables companies to boost their revenue and increase footfall in stores thanks to personalised direct marketing software. Clients use the Digitaleo platform to grow and optimise their customer database by sending messages across channels., , Project:, Refreshing the HR page of the website so that it feels livelier and aligned with the company's values. The idea is to benchmark the page against the HR pages of other innovative companies, update the copy, change some photos and include short videos , Manage HR communication on professional social networks: Viadeo, LinkedIn, Twitter., -------------------------, , Des souris dans les nuages, Bretagne ID large (acronym 'BIDL') is a non-profit association under the French 1901 law; it now has more than sixty members from a range of professional backgrounds. BIDL's aim is to promote ideas worth sharing., , In this capacity, the association created the TEDxRennes conference (www.tedxrennes.com) and has been organising it for 3 years.
Since March 2012 it has also co-produced the monthly television programme Des Souris Dans Le Nuage on TVRennes , , Project , Put in place a real strategy for communication and for winning over new viewers., -------------------------, Atelier RV Classic, David Hervé set up his Porsche 911 restoration workshop in 1994.
A bodywork specialist by trade, he is above all a craftsman passionate about this iconic car model.
His workshop is located on the banks of the Saint-Martin canal. It is in this idyllic setting that David and his team restore 911s to perfection.
Their work is built on rigour, passion and trust with the client., , Objective, Give RV Porsche Classic a more upmarket image on the web.
 Increase visibility.
 Bring even more prestige to the workshop, while remaining understated, in keeping with the Porsche Classic website., Project, Modify the logo, 
Redesign the website
, Create content to feed the site , Devise a social media strategy , Design an invoicing folder, -------------------------,, , Lunes et lutins, Lunes et Lutins is an online shop that, since 2006, has offered solutions to parents and parents-to-be around babywearing, comfort and baby safety., As part of its development, the company would like to bring more visibility to its site, particularly during key periods for an e-commerce site: Halloween but above all Christmas, the winter sales and the return of the sunny days., , The company would like support in anticipating these moments and devising campaigns by defining the graphic elements of the site or of their print communication. The Project Tuesdays team will be able to help define the communication strategy (towards customers, towards partners, etc.) and the day-to-day management of creating graphic materials to promote the site., -------------------------, , Max Sauer, Max Sauer is a family business based in Saint-Brieuc that manufactures and sells artists' materials under the brands RAPHAEL and ISABEY (Brushes), BERGE (STRETCHER BARS AND CANVASES TO PAINT) and SENNELIER (COLOURS AND PAPERS FOR ARTISTS), Confidential project, -------------------------, , MYCHEFCOM, Digital Marketing Agency, MYCHEFCOM is a digital marketing agency specialising in the food industry, in inbound marketing and in data management. Founded in November 2011, MYCHEFCOM is a services company of 3 employees plus the manager, Arnaud Rannou, and around ten partner companies with whom it carries out technical services., MYCHEFCOM's aim is to offer digital marketing services to companies in the food sector in France and particularly in Brittany., Confidential project, -------------------------, , Maison ROZETTI, The company 'Maison ROZETTI', a wholesaler of Italian food products, is based in La Guerche-de-Bretagne. Today, 'Maison ROZETTI' products are intended exclusively for professionals (pizzerias, trattorias, Italian delicatessens, restaurants, etc.), , Project, Give the 'Maison ROZETTI' logotype a facelift to adapt it to its new business. It also involves defining a visual identity, transcribing it and making it applicable to the site interface as well as to all correspondence and communication materials, whether digital or printed., -------------------------, , PREPPY SPORT, A young company founded only a few months ago. PreppySport is a web platform allowing sports enthusiasts to buy or sell new or second-hand equipment.
Starting from the observation that equipment in the following disciplines - Horse riding, Tennis, Golf and Skiing - is expensive, PreppySport devised the first classified-ads platform for high-end items with secure payment. Easy to use, secure payment, shipment tracking - you no longer have to worry about your purchases/sales., , Project , Create together an advertising video highlighting PreppySport's rather upmarket
brand image as well as the benefits of using it. , Create and run a sports-themed blog alongside the website. , -------------------------, , SIXTO, SIXTO éditions, created in Nantes in 2011, is a publishing house specialising in noir literature. It is split into two distinct departments:
One devoted to Comics, with CASANOSTRA as its main collection (a nod to the comic-book panel - 'case' in French - and to Cosa Nostra, the well-known mafia) and a non-collection range., The second is dedicated to noir fiction (Crime, Thriller, suspense novels, etc.) in the LE CERCLE collection.
Since the company was created, we have published 6 comics and 2 noir novels., , We very much want to create a high-performing online store. But not only that.
As lovers of the noir genre, SIXTO's founders want to be able to offer an audience of genre enthusiasts a place to discover its authors and works (summaries, author biographies, release dates, upcoming signings, presentation of ongoing projects, etc.)., A page could be dedicated to press articles, reviews of works, etc., Playad Games, , Created in 2012 in Rennes, Playad Games designs and sells board games in all forms. The company stands out from its competitors through its ability to produce games that combine a strong concept with high-quality visuals. , , Project, , Redesign of the new website , ,,