13 major Toulouse-based projects were carefully developed by 150 Digital Campus students. In total, nearly 1,580 hours of strategic research, creativity, and construction were required to finalise each group's work. And to manage their stress, we noticed that students were drinking an average of 4 coffees per hour! It clearly paid off, judging by the remarkable projects presented to the jury. A look back on this emotionally charged day.
Instructors
 André PONS for the graphic design component
Christophe MARANGE for the project management and team management component
Valérie ZIEGLER for the organisation and supervision of projects
Jury members
 Academic jury
- Richard Talut – Web design instructor- Claire Wibaille – Digital communications instructor
 Professional jury
- Corine Verdier – Project management and communications consultant- Janick Deny – Representative of the Employment and Training Committee of Mêlée Numérique- Anne Claire Dubreuil – Deputy Director of Communications at Sicoval
 

Day's presentations, 9:15 am - La Cambuse, Formerly known as Initiatives Citoyennes, the association La Cambuse brings citizens together to exchange ideas on a variety of social issues. It is the driving force behind the Café Citoyen project in the city — a vibrant community space offering a wide range of activities, including concerts, workshops, and debate evenings to raise awareness. The energy of this intergenerational and cosmopolitan community space is driven by people who believe that living well together is truly possible., Deliverables:, - A name and a logo- Print communications materials (poster and flyer)- Launch and management of La Cambuse's Facebook page- A presentation video for the crowdfunding campaign- A landing page- Website web design, ,
9:45 am - mountNpass // First jury favourite, The young start-up mountNpass, operating in the leisure cycling space, offers routes tailored to cyclists of all levels, regardless of terrain type (mountain, forest, road). The circuits can be viewed and booked on the website. More than just a route, mountNpass offers cycling holidays by also suggesting rest stops for food or even overnight stays., Deliverables:, - Motion design video- SEO advice and strategy- Social media planning- Logo proposals,
10:15 am - Inside Books, The start-up Inside Books was founded in September 2014 by four entrepreneurs who wanted to democratise innovative teaching methods. To optimise student learning, they turned to neuroscience experts and developed their concept based on their recommendations. The effectiveness of these new techniques could be measurable within the school that the founders plan to create., Currently, this start-up is developing its online learning videos and building partnerships with multiple institutions, including the Institut Supérieur de l'Optique., Deliverables:, - Visual identity- Website concept and web design- Motion design video- Social media communications strategy
11:00 am - i-BP, IT division of Banque Populaire // Best project award,, i-BP aims to create an application (for tablet and smartphone) for tradespeople to help them with administrative management, thereby adding value to the virtual safe offered by Banque Populaire., This project is carried out in partnership with Mobile Factory, responsible for developing Banque Populaire's smartphone and tablet applications, further enhancing the value of the virtual safe offered by Banque Populaire., Deliverables:, - Full wireframe of the iPhone and tablet application- Presentation landing page for the application- Print communications materials- A motion design video, ,
11:30 am - iDiz, , iDiz is a start-up currently in development, backed by the company GDB Technology, with the website expected to be finalised by May 2016., Its concept is straightforward: iDiz is an original crowdfunding platform where anyone can submit their app ideas and be exclusively funded by internet users. The best projects receive the most donations and are then brought to life by entrepreneurs., Deliverables:, - Logo and graphic identity- Communications and community management strategy- Full website web design with UX optimisation- Presentation motion design video- Infographics for social media
12:00 pm - Kezacod, Kezacod is a Toulouse-based start-up developing an application to introduce 6-to-11-year-olds to coding. The application enables children to acquire coding skills while also reinforcing their maths and French foundations through fun and accessible exercises., Deliverables:, - Media plan- Image library- Parallax landing page providing access to the press release- Lists of journalists to contact- Quote and mock-up for goodies offered during the Kickstarter campaign- Motion video- Various visuals/infographics to illustrate and support the campaign.
2:00 pm - Outer Zone, Outer Zone Entertainment is a video game development studio with several games and mobile applications already to its name., The company wishes to raise its profile with the general public and build a community of players, testers, followers, and collaborators. It will act as both client and developer for its future projects, as the studio intends to draw on internet users' tastes, opinions, and feedback to develop scenarios tailored to their expectations., Deliverables:, - Communications and community management strategy- Web design for the landing page and website- SEO recommendations- Motion design video- Design of a community platform
2:30 pm: Jobs'fair and Jobs'TIC // Best project manager award, ,, Currently, the Jobs'fair and Jobs'TIC events are struggling in terms of visibility, likely due to a lack of consistency in their communications. On one hand, the events do not seem to be sufficiently promoted; on the other, the digital tools appear outdated and inadequate., Deliverables:, - Recommendations for the visual identity of the events (logo, web and print visuals)- Study and recommendations on the communications strategy- Editorial line for videos (production guide)- Filming and editing of professional "pitch" videos shot during the events- User guide for the video hosting platforms
3:00 pm: La Bulle Carrée // Best project as voted by students, , Today, theatrical improvisation is booming in France. La Bulle Carrée is a theatrical improvisation school in Toulouse that puts on high-quality performances. Amateur and professional performers share the stage to bring classic works to life, as well as more contemporary pieces., The troupe wishes to raise its online profile by refreshing and professionalising its image, which calls for a complete redesign of the website., Deliverables:, - Creation of 2 websites: La Bulle Carrée and the Impulsez festival (link to current sites)- Web-ready visuals
3:30 pm - Altigone, Altigone is a cultural venue comprising a public library, three arts schools specialising in music and dance, as well as a performance hall, which is the focus of the Digital Campus students' project., Despite a renewed programming strategy — notably featuring headline acts such as Arnaud Tsamère and Titoff — the beginning of the season did not perform as well as hoped. A communications effort is therefore needed to highlight the venue's new momentum in the media., Deliverables:, - New logo and graphic identity- Motion design video presenting the new logo- Print and digital communications strategy- Community management guidelines + training- Complete website redesign: implementation of a user guide, clips of performances (with the option to share via social media).
4:30 pm - Festival Thoré du Rock?, , In 2009, the association Thoré du Rock? was founded by a group of musicians who had already organised numerous concerts across the south of France. Its mission: to keep music alive in the Thoré valley by offering the public a Rock festival in a pleasant and convivial setting. Currently, the festival is attracting fewer and fewer attendees due to a lack of social media presence., Deliverables:, - New visual identity (logo and brand guidelines)- Online and print communications strategy (posters and flyers)- Social media management- User guides (WordPress, social media)- Sponsorship dossier and patron letter
5:00 pm - Agri Sud-Ouest Innovation, Agri Sud-Ouest Innovation is a competitiveness cluster created by the French government in 2007. This "project factory", dedicated to agriculture and agro-industries, operates across the Midi-Pyrénées and Aquitaine regions. The institution wishes to increase its visibility, improve its communications, and make its information more accessible., The cluster needs to raise its profile, particularly by leveraging the "Agri Sud-Ouest Innovation" label, in order to ensure its long-term sustainability. Furthermore, the association has changed its name several times since its founding, creating confusion among the public., Deliverables:, - Visual identity (logo and brand guidelines)- Internal and external communications strategy- Concept and design for the new website- Community management guidelines
5:30 pm - Pinsaguel Basket Club // Second jury favourite, , The Pinsaguel Basket Club was founded in 2001. The club's supervisors are all volunteers and its members are aged between 7 and 11., Facing competition from other local associations and basketball clubs in surrounding villages, the club is looking to recruit more young players — ideally from primary school age — as well as new volunteers., Deliverables:, - Visual identity (logo and brand guidelines)- Website with user guide- Creation of print communications visuals (posters, banners, flyers)- Creation of a Facebook account and training on its use- Design of a community management guide,
6:00 pm - Time to relax: the buffet, , The day ended on a high note with a buffet filled with canapés and other delicious sweet treats. Congratulations to all students for their outstanding presentations!, ,,,, , ,