Digital Campus Bordeaux and Objectif Aquitaine invited the president of AEC (Aquitaine Europe Communication) to meet with business leaders and students in the function rooms of the Automobile Club du Sud-Ouest (ACSO) in Bordeaux.
FACING THE GIANTS, WE MUST BUILD ALLIANCES
ESGC&F Bordeaux and Objectif Aquitaine invited Marcel Desvergne, president of Aquitaine Europe Communication (AEC), to meet with business leaders and students in the function rooms of the Automobile Club du Sud-Ouest (ACSO) in Bordeaux.
THE BISSY CAMPUS: Thanks to the creation of Digital Campus, the Campus de Bissy in Mérignac (33) has taken a rare qualitative step forward in the region by establishing a shared core curriculum for first and second-year students across its three higher education schools: ESGC&F (business, marketing), ESARC Evolution and ECRAN (multimedia). Philippe Schoda, head of Campus de Bissy, returns to fundamentals: 40% of our 1,100 students are trained through work-study programmes. It is important for us to get closer to businesses to facilitate their career integration — hence the partnership formed by ESGC&F, reflected in this second meeting.
DIGITAL INNOVATION: Digital Campus? An innovation centred on networking, championed by the digital community. Marcel Desvergne sits on the Digital Campus governance board, which aims to link training in IT, multimedia, business and marketing. Students will benefit from this educational innovation starting from the 2012 academic year, confirms Eva Garraud, Development Director of Digital Campus.
MARCEL DESVERGNE, THE JOURNEY: I went from being a resident of Caudéran (…) to becoming a digital citizen. I grew up using real chalk slates at public school. Today I have a digital comfort object (a smartphone). My name is marcel.desvergne@aecom.org — that is my identity. I come from popular education, from the Ligue de l'enseignement.
AN IDEA FROM 18 YEARS AGO: I then organised gatherings around television — first in Lacanau, then in Carcans-Maubuisson and Hourtin — before shifting towards information and communication technologies (ICT) and the digital world. That is how the Summer University of Communication was born. The idea of having a permanent structure around digital issues was born 18 years ago with Jacques Valade, then president of the Region. AEC (Aquitaine Europe Communication) is part of that vision.
STRATEGIC CHOICES: Aquitaine Europe Communication has 12 employees and manages a budget of €1.9M, funded 65% by the Aquitaine Regional Council. It is not a Regional body. Beyond the myth of the start-up created in a garage, there are great universities and major companies — all elements pointing in the same direction. Should everything be merged? No. But facing the giants, we must build alliances. Knowing how to respond is part of AEC's work; we reflect and contribute to strategic decisions.
AN ECOSYSTEM ACTOR: We are witnessing the remarkable rise of digital comfort objects among older people, who are becoming «geeks» and advocates of the digital world. Among the many questions raised by this technology is that of individual loneliness. The evolution towards an equal society of men and women makes mutual understanding between the actors of this ecosystem essential.
Jean Philippe Dejean for Objectif Aquitaine | January 2012
----- (1) ESGC&F, École Supérieure de Gestion, Commerce et Finance (Higher School of Management, Business and Finance)
FACING THE GIANTS, WE MUST BUILD ALLIANCES
ESGC&F Bordeaux and Objectif Aquitaine invited Marcel Desvergne, president of Aquitaine Europe Communication (AEC), to meet with business leaders and students in the function rooms of the Automobile Club du Sud-Ouest (ACSO) in Bordeaux.
THE BISSY CAMPUS: Thanks to the creation of Digital Campus, the Campus de Bissy in Mérignac (33) has taken a rare qualitative step forward in the region by establishing a shared core curriculum for first and second-year students across its three higher education schools: ESGC&F (business, marketing), ESARC Evolution and ECRAN (multimedia). Philippe Schoda, head of Campus de Bissy, returns to fundamentals: 40% of our 1,100 students are trained through work-study programmes. It is important for us to get closer to businesses to facilitate their career integration — hence the partnership formed by ESGC&F, reflected in this second meeting.
DIGITAL INNOVATION: Digital Campus? An innovation centred on networking, championed by the digital community. Marcel Desvergne sits on the Digital Campus governance board, which aims to link training in IT, multimedia, business and marketing. Students will benefit from this educational innovation starting from the 2012 academic year, confirms Eva Garraud, Development Director of Digital Campus.
MARCEL DESVERGNE, THE JOURNEY: I went from being a resident of Caudéran (…) to becoming a digital citizen. I grew up using real chalk slates at public school. Today I have a digital comfort object (a smartphone). My name is marcel.desvergne@aecom.org — that is my identity. I come from popular education, from the Ligue de l'enseignement.
AN IDEA FROM 18 YEARS AGO: I then organised gatherings around television — first in Lacanau, then in Carcans-Maubuisson and Hourtin — before shifting towards information and communication technologies (ICT) and the digital world. That is how the Summer University of Communication was born. The idea of having a permanent structure around digital issues was born 18 years ago with Jacques Valade, then president of the Region. AEC (Aquitaine Europe Communication) is part of that vision.
STRATEGIC CHOICES: Aquitaine Europe Communication has 12 employees and manages a budget of €1.9M, funded 65% by the Aquitaine Regional Council. It is not a Regional body. Beyond the myth of the start-up created in a garage, there are great universities and major companies — all elements pointing in the same direction. Should everything be merged? No. But facing the giants, we must build alliances. Knowing how to respond is part of AEC's work; we reflect and contribute to strategic decisions.
AN ECOSYSTEM ACTOR: We are witnessing the remarkable rise of digital comfort objects among older people, who are becoming «geeks» and advocates of the digital world. Among the many questions raised by this technology is that of individual loneliness. The evolution towards an equal society of men and women makes mutual understanding between the actors of this ecosystem essential.
Jean Philippe Dejean for Objectif Aquitaine | January 2012
----- (1) ESGC&F, École Supérieure de Gestion, Commerce et Finance (Higher School of Management, Business and Finance)