A week of creativity put to the test of the professional world for our Digital change makers.
They had one week, at the height of the transport strikes, and more than 400 students found solutions to the briefs set by 7 companies and associations. They succeeded in meeting expectations and surprising everyone.
A major first milestone for first-year Master's students and a moment of confirmation for second-years, the December workshops are always intense. Expectations are high on both sides. On the student side, there is a desire to show what they are capable of; on the project sponsor side, they hope to leave with THE solution!
Monday morning, 9am: students and companies meet — sharp presentations, maximum attention from the project teams. The challenge is to quickly grasp the issue, understand each other, divide up tasks and get moving without delay.
These workshops are thematic, centred on the students' specialisms: UX design, art direction, digital marketing, social media, technical direction. The Digital Campus Paris teams selected specific project sponsors — projects drawn primarily from the media world and the social and solidarity economy.
From the media sector: Targo, a young start-up heading for the US West Coast in search of a new navigation interface for its virtual reality documentary content. The agency mercipublic.com, which invited second-year Master's students in digital marketing and social media to use predictive marketing tools to boost the audience for live performance. Prisma Media, reflecting on the digital strategy for its two flagship titles, Femme Actuelle and Télé-Loisirs. And finally, Le Monde, which wants to strengthen the online promotion of its student fair O21 targeting young people…
Two associations: on one hand, Coredem, an association working to promote access to knowledge and open-source tools, called on the second-year Master's in Digital Technology students to rework the fluidity of its search engine; and on the other, les Petits frères des pauvres (the Little Brothers of the Poor), who wish to raise awareness, both online and offline, of the social isolation of elderly people.
Finally, an agency, Digital Drug, specialising in digital and event production, asked our first-year Master's UX students to invent a playful user experience to build customer loyalty in the fast food industry.
In total, 7 projects, just as many challenges taken on by the 423 students of Digital Campus Paris and IICP, with more than 60 deliverables presented to the juries and project sponsors. It is impossible to convey the full intensity, creativity and richness of the proposals put forward by the students. In conclusion, all project sponsors commended the very high quality of the deliverables and the very positive feedback from their internal teams.